The mission of The University of Alabama’s Institute of Business Analytics is to promote the creation, translation and distribution of knowledge through applied analytic sciences for the advancement of evidence-based research and business intelligence.

 

The Marillyn A. Hewson Data Analytics Lab is a state of the art data science and research facility within the Culverhouse College of Business. This lab is the centerpiece of the IBA and assists with all aspects of our analytical work.

Today, data analytics span virtually all sectors of society. The range of applications is everywhere from healthcare to business to government. These information and methods enable our decisions to be grounded in evidence and afford us confidence when presenting solutions across a spectrum of fields. The Institute of Business Analytics (IBA) is a multidisciplinary research and data science team at the University of Alabama that provides means for engaging in these scientific and technological challenges. Our mission is to promote the creation, translation, and distribution of knowledge through analytic sciences for the advancement of evidence-based research and business intelligence.

Competencies in methods such as data mining, statistical modeling, and visualization are important to the communication that many if not all organizations and disciplines require to make trustworthy and valuable decisions. As such, the IBA seeks to nurture a culture of collaboration that makes available unique opportunities of partnerships between academia and industry that offers insights for “real world” problems.

New Degree

Check out the newest Specialized Master's degree program, the Master's of Science in Business Analytics

Data Analytics Lab

This unique lab, which is supported by a generous gift from Culverhouse alumna Marillyn A. Hewson, Chairman, President, and C.E.O. of Lockheed Martin, augments the traditional engagement experience by:

  • Focusing on the development and application of analytic methods and technology
  • Strengthening the analytics labor pool to meet industry needs for a diverse workforce via experiential learning opportunities
  • Providing visual, hands-on experiences that represent the foundations for analytics application
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